Mirrors have been at the forefront in changing the face of Hyderabad’s hair salons from mundane, functional places, into luxurious, award-winning interior designed rejuvenation sanctuaries. Mirrors in its 15 years’ journey have risen to become the best salon brand in South India. A fact recognized by L’Oreal Professionnel which awarded Mirrors, winning the ‘Best Salon in South’ award at their Indian Hairdressing Awards 2014-15.

Pictureden was approached by the premium spa and salon boutique chain Mirrors to give it a brand refresh for 2017. Our team was earlier responsible for producing the brand and print advertising collateral for the boutique chain in 2015.

Aspirational and highbrow in style, the branding was to be compelling and influential in catering to high profile makeovers for high net-worth clientele. As part of the strategy, the brand commissioned Pictureden for a print advertising campaign as well as producing an evoking TV Commercial.