Pictureden was commissioned to produce an exclusive print campaign for the leading manufacturers of high-quality primary steel – Radha TMT with brand ambassador Rana Daggubati.

Actor Rana Daggubati – arguably one of the most bankable stars from the Tollywood film industry in recent years – was cast as the face of the campaign. Shot at Picture Den’s green matte studio, the final images were composted and post-produced for billboards at prime locations in the twin cities of Hyderabad and Secunderabad in Telangana, India.

Rana was cast in a warrior get-up to the brand’s tagline of “Maha Shaktishali” meaning “Super powerful,” that reflects the brand’s robustness and strength.

Here’s a short segment that captures all that went behind the making of one of 2017’s most successful advertising campaigns in South India.